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Read everything I know about growing software with content →

The all-in guide to growing your software business with content

Prepare for a phull-on phygital experience. You can order the physical book from Amazon or read each chapter as a serialised blog post just below.

Fast Forward: Grow Your B2B SaaS with Content

The complete guide to winning customers with content. Get the IRL, touchable book.
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Find out everything you need to know about identifying your audience, defining your message, and launching your first campaigns.
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Audience
Message
Campaign
Why Fast Forward is the antidote to skim-the-surface strategic recommendations and out-of-context tactical instructions you're likely to read online.

Introduction to Fast Forward

Introduction
Audience
Campaign
Message
What content is, how it works, how we'll approach it for B2B software businesses.

Wait - How Does Content Actually Work?

Chapter One
Audience
What if I told you that all your content efforts will amount to absolutely nothing? You’d be disappointed. I was when it happened to me.

The Content Vacuum

Chapter Two
Audience
How to pick your audience, then find out how they learn and buy software. You should be completely obsessed with what your customers are thinking.

How to Define and Get Insights From Your Audience

Chapter Three
Audience
Content should solve problems before indulging fantasies. But we so often ignore that and pour time into doing the wrong thing :(

The Bin Competition

Chapter Four
Audience
Check what your competitors are up to so you know how you can do it better, differently, or not at all.

How to Do Competitor Analysis

Chapter Five
Message
I used to think of messaging as something Don Draper-types could only dream up after an undetermined number of whiskeys and mid-afternoon naps.

How to Create Messaging You'll Use IRL

Chapter Six
Campaign
Here we'll put your audience and message efforts to work to prioritise the content funnels and campaigns that are most likely to be successful.

How to Prioritize Funnels and Campaigns

Chapter Seven
Campaign
From inbound to demand gen and back again. When I first started in content, Hubspot's guides were everything.

A Brief History of Content

Chapter Eight
Campaign
For early-stage startups, search isn’t always straightforward. Before you spend big, you’ve got to figure out what's going to work.

How to Win Customers With Search

Chapter Nine
Audience
All about how to use ABM and content to take your company from a random example to a category leader

How to Have 1,000 Conversations at Once

Chapter Ten
Campaign
By settling for your current results, you’ve decided that you’ve opened the door to declining campaign performance. Here's how that works.

Why Maintain Actually Means Decline

Chapter Eleven
Audience
Give your audience a framework for solving their problems by writing the guide that helps them do their job better

Why You Should Write the Guide Only You Can Write

Chapter Twelve
Audience
What if I told you that all your content efforts will amount to absolutely nothing? You’d be disappointed. I was when it happened to me.

How to Win Influence by Riding a Few Coattails

Chapter Thirteen
Campaign
How to get results from weird and wonderful campaigns. When to try and why you should.

Why and When to Launch Something Extraordinary

Chapter Fourteen
Audience
Campaign
Message
It took me six years to figure out what you’ve read so far. Over those six years, the campaign misfires and hair-pulling were softened by improving

Where to Next?

Chapter Fifteen

Let's talk about turning your messages into content into customers

Book a call below or drop me an email on alan@greenhouse.so

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